What is up folks? Long time no see. I’m back!

It’s been a long time, since I left you.

I’d been avoiding my website for several years.  I didn’t know what to think of it.

I’d intentionally not type in the url bar bruceworkinprogress.com.  Then I felt bad I neglected this site, so I didn’t check on it some more.  I wasn’t even sure if I still have the domain name (I need to check about renewing this).

Why did I neglect this site?  And why am I back?

Well, I started this site as a way to help me write more and therefor write better.  I was doing this because I wrote a book about getting crushed by an avalanche.  I eventually finished the manuscript, I think it was somewhere in the neighborhood of 175,000 words, give or take.

The book was terrible because I didn’t know what I was doing and I definitely didn’t follow the “hero’s journey” which is the basic outline every story follows.

Anyway, I put a lot of time and effort into the “book” manuscript, did the best I could, sort of, then saved it to a hard drive.  Then forgot about it as well as this website.

What has happened in the meantime:

When I started this website, I had no idea what I was doing.  I could write an email and barely compose a tweet.  I had my neighbor help me set up this website.  She basically did it for me.

I bought the domain, then hosted it on WordPress.com because it was the lowest cost way to do things.

When I stopped writing, I started a pressure washing business for the sole purpose of writing direct response ad copy.  I wanted to write copy, but I couldn’t get anyone to hire me to write copy because I had no experience (this sounds familiar, right?), so I was looking at my pressure washer and I thought, hell, I’ll make some flyers and mail them and see if I can get some work.

Well that worked, then the next thing I knew I had a full time business on my hands.  Problem was I wasn’t writing much copy, because of all the other aspects of the business.  I was a full time, one man show.  It was a lot of work.

In the process of learning how to market my pressure washing business, I started learning search engine optimization.  When I started pressure washing, I didn’t have a website.

After a while the SEO was going so well, I started doing it for friends and family to help their businesses.  Since I never wanted to be a pressure washer in the first place, I quit and started an SEO agency, basically just doing for clients what I’d done for myself.  If you find that stuff interesting you can google “Determined Solutions SEO” and you’ll see my website.

Long story short, now I’m really good with websites, especially WordPress, which is what bruceworkinprogress.com is.  I’m not a  web designer, so making a website look pretty isn’t my strong suit, but I know some stuff.

When I started this website, I new nothing.  I couldn’t find my website in Google and I wondered why the hell not?  Well, the bruceworkinprogress.com wasn’t “Indexed” in Google.  If you are not in Google’s index, the you can’t be found it Google.

And of course I had no idea how to get indexed in Google.

The only way folks saw my site is from this being a WordPress.com site and it would but me in some category or something on WordPress that folks could find.  And I’m grateful for that because I’d get excited when someone would read my stuff and leave a comment.

What the Future Holds:

So I finally checked this website last night, and I saw that it was still up.  Yea!

Then I saw that not only was it indexed in Google, almost all of my articles were indexed.  I had a lot of content in Google.

Because I work in SEO, my wheels started turning instantly.  The possibilities were flooding in.

So here’s the thing.  I’m going to build this site out a bit.  It will still be my personal blog, so I’ll say shit on here that I won’t say on my more professional locations online.  I’ll still be focused on my favorite topics like Adversity, health, mindset, reading, and now search engine optimization.

Right now the site is still on WordPress.com, that’s why you see ads on my site.  All those ads are because I’m not paying for hosting.  All that ad money goes to WordPress.  Zero goes to me.   Just a head’s up.

I’ll be moving this website off WordPress.com, to it’s own hosting.  Then the ads will stop.  Of course, I’ll be optimizing this website for search.  But I’ll just be focusing on the “on-page” SEO.  I won’t be building links.

Here’s how many links have been built to this site in 5 years:

Bruceworkinprogress.com

See? Basically no backlinks.

This is how I see the internet now.  I look at every website as a business.  I’m a builder.  I build stuff online.  So of course I’m going to start building this site out.

Right now it’s structure is complete shit.

So am I just going to start writing sales pitches for every article?

Don’t worry, I’m not going to overwhelm you with marketing.

But I will, if I come across something that is interesting, write about it and there will be occasional affiliate links at some point.  An affiliate link just means that if you buy something through my link, then I get a small percentage of the sale, but it doesn’t cost you any extra money at all.

That way, this site can generate enough money to pay for itself.  Right now I have no idea what I’d promote, but if I come across something that makes sense, then I’d be ok with that.

Also, this is obviously not going to be my full time job.  Just a hobby.  My full time job is my digital marketing agency, Determined Solutions, which has nothing to do with this blog.

Also, this blog is horrible for SEO.  Why?

Google likes sites to have a niche.  What niche is bruceworkinprogress?  It could be anything.  And I like to write about my interests and hobbies like skiing, health, fasting, cooking, weight lifting, and SEO.  None of this stuff is related to the same niche.

My stuff won’t rank well on search.  But, it can still get traffic from social media, so if something interests you, I’d be grateful for a share, a like, a tweet, etc.

If I was bruceplumbing.com and I talked about plumbing and pipes and water and shit like that (see what I did there?), then yes, I could rank this site for plumbing related terms, and make money from it.  It would all be in the same niche.

SEO will not be my focus on this site.

I will explore my thoughts, my writing skills, and ways to add value to my readers.

So, In Conclusion:

I’m back.  I’ll be putting out content.  But this is a hobby and I’m busy, so it won’t be a ton.  At least at first.

My first tasks will be to move this site off WordPress.com.  Don’t worry, you, the reader, won’t be able to tell, except that the ads will go away once I have my own hosting.

Then I’ll be working on the structure of the website to optimize it for search engines.  I will keep this look of this site simple by using a free WordPress theme.

And that’s about it.  After that, who knows?

If you want, you can say hello to me on Instagram and Twitter (see the embeds below?  I had no idea how to do that last time I wrote on this site.)  And if you leave a comment here on the website, I’ll respond.:

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I like to post stuff I'm reading on Twitter. #Gai-jin

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Two books every entrepreneur should read… but probably hasn’t heard of.

A very smart dude.

A very smart dude.

Scientific Advertising and My Life In Advertising are two books that every entrepreneur should read. They were written by Claude Hopkins. He was a pioneer of effective, measurable advertising.

Why is this important to an entrepreneur? Well, to be in business you have to sell and market your product effectively. You need to understand your customer. You need to test ideas, products, and markets. These books will teach you how.

Simply reading Chapter 2 of Scientific Advertising titled Just Salemanship may be the most profitable five minutes you’ll ever spend reading.

Hopkins used plain and direct language, strong guarantees, and clever offers to get incredible results. The ad man David Ogilvy said Scientific Advertising changed his life.

Claude Hopkins dedicated his career to understanding a prospect’s wants and desires. A man committed to the idea of “practical selling”, he was scientific about the process. Hopkins demanded to see that his techniques would produce sales.

He tested every idea on a small market first to see if it worked before throwing more time and capital at a campaign. If the campaign produced sales, it was applied to larger markets, if not, he would move on to the next idea. Using this method he kept his losses small and let his winners run.

If you haven’t heard of Hopkin’s work don’t worry. The books were written in the 1920’s.

While technology has changed, human psychology has not. The principles in these books are just as relevant today as they were 100 years ago.

And you can read Scientific Advertising and My Life In Advertising online for free.